BBC3: TECHNOPHOBES ANALYSIS

Audience

This program can appeal to a wide range of audiences, however because BBC have chosen to show the program on their BBC3 channel, it is clear that this particular program is aimed at the 16-24 unisex age group. This means that it will appeal to people who occupy the lower groups of the socio economic group table. The reasons for this are the 16-24 age group could mean that they are students who are unemployed and be part of group ‘E’. Now because of the age group and socio economic group this product will be targeted at, it is clear that this program will be aimed at individuals who have a very ‘technologically enhanced’ lifestyle with ‘childish’ personalities as they would find humour in a ‘serious’ condition and therefore tempt them to continue watching which would be that it would be successful and popular. This program is likely to be aimed at an area where there are a high number of people who are within the 16-24 age groups such as major cities across the UK like London.

Institution

The decision to show this program on BBC3 means that this program will do less to Inform & Educate and strive to entertain audiences. If this program was to Inform and Educate, then it is likely that this program would be shown on a different channel, for example BBC4 or perhaps BBC2.

Media Forms

The choice of channel and program genre is a contrasting one as documentaries often inform and educate, however because of the choice of tv channel and the content being possibly funny to watch, this program will aim to be entertaining audiences. The main conventions of a documentary include a voice over, ‘real’ footage of events (with very little spectacle that one find when watching a blockbuster action film) and interviews. However in order for this program to also entertain audiences, they must include other codes and conventions not usually found in documentaries. For example, non diegetic sound such as music to distract the viewer and bridge two scenes together. This sound would have to be more up beat rather than something of the classical genre.  Also, scenes must be shorter and more fluent, instead of longer takes usually found in documentaries.

Representation

Due to the content of the program, and how it is likely to be filmed and edited for entertainment purposes, it is unlikely that ‘technophobes’ will be seen as a serious condition and therefore the program could have a ‘sarcastic charisma’ which will cause ‘technophobes’ to be mocked and ridiculed.