This trailer uses a range of techniques to persuade an audience to see the film. Firstly, this is done by the use of a slow piano non diegetic music that is played at the beginning of the trailer when Peter’s Parents are saying ‘goodbye’. This non diegetic music creates anchorage for the use of low key lighting the narrative and also connotes mystery and suspense, creating what the theorist Roland Barthes called enigma codes. This technique creates questions in the minds of the audience, which will inevitably persuade them to go and see the film.
Another technique that has been used is the use of the point of view camera shot. This camera shot has been used so that the audience can see the world through the eyes of the protagonist. An example of this shot is when he is running on top of building and freefalling towards the end of the trailer. This fulfils what Katz and Blulmer described as the uses and gratifications theory. This shot fulfils the audiences gratifications because is allow them to ‘escape’ from their everyday lives and fantasize about the experience of being a ‘superhero’. An oppositional reading of the text could argue that this shot is in fact a manipulation of what the theorist Kath Davies called ‘fandom’. For those members of the audience who are livid superhero enthusiasts who crave the fantasised world that the creators of the text have created.
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