What techniques are used to establish the text's genre?
This news text uses a range of techniques to establish the text's genre. Firstly, the use of loud drumming non diegetic sound connotes harshness and realism which could relate to the harsh news that this channel is known for showing and is a well recognized sound which is associated with BBC News. Also the use to natural lighting and medium shots creates realism.
How are people/places represented in the advert?
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