Various techniques are used to establish genre. For example, the use of fast editing to show the headlines in order of importance, informs the audience but also uses enigma codes to hook the audience and make the audience stick around and listen to the whole news segment. Another technique that is used is the VoiceOver, which is used to anchor the headlines and visual text. The voice that is used is often a trusting one. Also, there is the us of non diegetic music. This music is used regularly so that the audiences recognise the brand. The use of the handheld camera creates a senself realism which adds to the reliability this channel is attempting to show. This convention is closely linked with the reflexive documentary form. The costumes in the mid en scene are all professional which again adds the sense of realism that this text is attempting to create. In this news extract young individuals are being represented in a negative light. As the first headline shows the suggestion of contraception pills and teenagers connotes teenage pregnancies. This is an example of the Hyperdermic needle model which suggests that the audience are almost injected information. Men are presented as breadwinners as they are seen and interviewed in the work place whilst the women are shown to be looked after children representing them as the typical housewife. Ethnic minorities are represented as being an integral part of society as there view point is also shown to be considered. This text is very typical of what BBC output. The middle class attitudes